Business First: February 2007
The home-care industry must address concerns as the number of older Americans increases – Since Kentucky State Data Center director Ron Crouch started alerting Kentuckians about the effects of an aging...
View ArticleSeniorNews.net: November 2007
System Helps Home Care Agencies Boost Referrals – Until recently, many home care agencies didn’t have to think much about marketing… But times have changed. <<read more>>
View ArticlePDHCA’s “Help Choose Home” Webinar Series
As the demographic explosion of aging boomers materializes, a greater need for in-home care is mounting. Many people do not understand what home care is, how to get it, what it costs, or what the...
View ArticleThe PDHCA “Help Choose Home” Webinar is Tonight!
At 7 p.m. EDT, the Private Duty Homecare Association and Caring.com will host the first “Help Choose Home” webinar, a Basic Primer on Home Care. I will facilitate the inaugural webinar with Caring.com...
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Inbound & Outbound Marketing: A Perfect Marriage
Continuing the inbound marketing conversation, let’s talk about how to marry inbound and outbound marketing campaigns for optimum reach in today’s crowded home care market. Outbound marketing efforts,...
View ArticleHow to market home care services?
Catering to those who need home care services can be gratifying and fulfilling work; however, marketing these services may present a tough challenge for home care agency owners. Home care is an “at...
View ArticleHome Care Webinar: PDHCA with AGS Foundation for Health in Aging to discuss...
The Private Duty Homecare Association (PDHCA) is pleased to announce their first educational webinar of 2012! PDHCA’s “Help Choose Home” webinar series serves to educate and help families plan for the...
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Texas Association for Home Care & Hospice Private Pay Conference: Think Big!
My keynote speech this morning at the Texas Association for Home Care & Hospice, “Bigger & Better Customer Service: Winning and keeping clients in today’s market,” shared my version of...
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Getting the Most Out of Google with Google Plus
If you’ve been in the online marketing game for a while, you know that Google is always changing and updating the way that it ranks websites. In fact, some stats are coming in about their most recent...
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Upcoming NPDA & corecubed Webinar: SEO and SEM for Private Duty
In today’s digital marketing environment, it is imperative for a website to be well crafted, professionally designed, and optimized to facilitate visitor usability and Internet search...
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Get Energized with a Custom WordPress Theme Especially for Home Care Agencies
In order to stay competitive in home care today, agencies MUST have websites. Oftentimes, though, a professionally designed and developed site is looked at as “too costly” when anyone can slap together...
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2013 Texas Association for Home Care and Hospice Winter Legislative Conference
Not one but two sessions at the 2013 TAHC Winter Legislative Conference on January 24, 2013, will be on marketing home care via the Internet and social media. If you’re attending the conference held...
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Part 3: Shifting Perspectives and Steps Toward Lasting Change
Insights from the Future of Home Health Care: IOM-NRC Forum on Aging, Disability and Independence Workshop (Written by Merrily Orsini. Reposted with permission from Axxess.) It makes perfect sense that...
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Important Companionship Exemption Ruling Affects Home Care
The effect on home care by the Companionship Exemption Ruling is great The home care industry has been actively fighting the Dept of Labor’s administrative ruling that prevented 3rd party employees...
View ArticleFinally…Home Care Has a Seat at the Table
It seems like just a blink of an eye ago, but 1981 – the year I officially stepped into the home care arena with my own in-home care agency – was truly, technologically speaking, a lifetime ago....
View ArticleHelp Me Understand This
Sometimes, when there’s a difficult concept to grasp or a difficult decision to be made, it helps to go back to the basics. Start with what you know. For many of us, particularly lifelong learners, and...
View ArticleHelp Choose Home Podcast Interview with Warren Hebert, DNP, RN, CAE
The Benefits of Caring for Patients at Home When a friend told Dr. Warren Hebert about a home care agency that was looking for a director of nursing in the mid-1980s, he jumped at the opportunity....
View ArticleChanges in the Home Care Industry Provide Opportunities for Growth
Paul Kusserow is the President and Chief Executive Officer for Amedisys, the largest independent provider of home health, hospice and personal care services in the United States. As an industry...
View ArticleHome Care Nation: Will Your Agency Get the First Impression Rose?
Whether you’ve been part of Bachelor Nation since the show launched 19 years ago, you’re relatively new to The Bachelor craze, you’ve never seen the show at all, or can’t stand it, there’s some wisdom...
View ArticleIncrease Client Conversion Rates in Home Care Advertising with Warm Messaging
Imagine yourself walking into a bank. Your heels tap across the tile floor, echoing with each step. You approach the teller, shielded from you by thick, bulletproof plexiglass. You explain the...
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